What the Best Business AI Users Are Doing Different
KPMG research finds that the highest‑impact AI users treat AI as a reasoning partner, scaling agents, managing multiple models, and directly linking AI spend to business outcomes. These organizations are moving beyond efficiency gains toward revenue growth, exemplified by moves such as Meta’s Muse‑driven rally and Google’s AI chips in orbit.
- Top AI adopters view AI as a reasoning partner and can teach those capabilities at scale.
- Successful scaling involves deploying multiple models, building autonomous agents, and tying AI investment to measurable business value.
- Strategic focus is shifting from pure efficiency to driving revenue growth and broader competitive advantage.

